Science Inc, a Los Angeles-based incubator has acquired India-based Pinpuff, which measures and tracks the influence of Pinterest users and awards them with perks for undisclosed amount. The acquisition will help Science portfolio companies, such as Wittlebee, Dollar Shave Club and Uncovet, acquire more users from Pinterest.
Founded in 2011 by Gaurav Sharma, PinPuff measures the influence of Pinterest users using metrics such as likes, follows, comments, and shares. It tracks users pins and the amount of traffic it generates to come up with not only a score for users, but also a dollar amount for what users pins are worth. Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more.
Science Inc plans to use Pinpuff technology to identify influencers on sites similar to Pinterest, such as Fancy and Svpply. The Pinpuff technology will be used to help brand customers working with another Science company called Hello Society, which works with brands and their social strategy. According to the Mike Jones, CEO, Science, the visual inspiration board is the second highest referral network for sales within Science’s other companies, which include a party venue marketplace called EventUp.