Facebook launches ‘App Center‘ in India, six other countries



Facebook has launched its application centre — App Center — in India and six other countries, a move that will help users to find games, music services and media content easily.

The social networking giant had launched the App Center in the US last month.

“The App Center is now available to everyone in the US, Australia, Canada, India, Ireland, New Zealand, South Africa, and the UK,” Facebook Software Engineer Drew Hoskins said in the blog yesterday.

In addition, Facebook said that it will be launching App Center to users in Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey “in the coming weeks”.

The launch is part of a plan to expand its reach to a large number of Facebook users, with 80 per cent residing outside the US and Canada. Facebook has over 900 million monthly active users across the world.

The users can access new App Center icon located on the left side of the home page on Facebook.com recommending apps to users based on their interests. Additionally, the service is also available on Apple andAndroid mobile devices.

The company said the centre has driven millions of app installations. The centre does not host apps, but sends users to the appropriate app store for their device.

“App Center makes it easier for people around the world to discover the best apps and games for them, wherever they are,” Hoskins added.

Some of its most popular apps, including Spotify and Angry Birds Friends, come from developers outside the North American countries.

Facebook also added a localisation tool to the App Dashboard that would allow developers to translate the names and descriptions of their apps into other languages.

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