Microsoft takes on Google with new Bing search engine

Previously code-named ‘Kumo,’ Microsoft’s new search will takeover from its Live Search brand.
Microsoft has finally unveiled its new search engine, dubbed ‘Bing’.

Formally code-named “Kumo,” the new search tool will replace Microsoft’s Live Search. It will eventually roll out over the next few days as a beta in the UK, and go worldwide by 3 June, Microsoft said.

Microsoft is the latest to attempt to innovate in the search market, following the launch of Wolfram Alpha last week. The launch of Bing will likely lead pundits to ponder if Bing will be the one to knock Google off its perch, but Microsoft has said it’s actually gunning for second place – the spot currently held by former acquisition target Yahoo.

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